MVP Vodka is a sports-based vodka in that it is owned and managed by former NFL players Roy Williams and BJ Johnson. The vodka itself is made from a base of 100% wheat, a style of vodka often associated with French and Russian styles featuring soft, approachable flavors. In this case, it is made from Texas-grown red wheat. The vodka itself is produced out of Southwest Bottling of Texas but owned by RDUB Spirits.